Acxiom Personicx Cluster

Age of the Head of Household:

Marital Status of the Head of Household:

Does the Head of Household Own or Rent Their Residence:

Youngest Child in the Home:

Household Income:

The combined total for all income generated by household members.

Household Net Worth:

Represents the household’s financial and non-financial assets (real estate holdings, vehicle value, etc.) minus total debt.

Marketing Footprint:

Represents the relative measure of how active a household is in the marketplace in terms of data available for that household (e.g., real estate transactions, vehicles owned, non-cash purchases made).

ZIP® Code:

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