What's My Cluster ?

Personicx segments U.S. households into one of 70 distinct clusters within 21 life stage groups.
Where do you fall within the possible Personicx clusters?


The combined total for all income generated by household members.

Represents the household’s financial and non-financial assets (real estate holdings, vehicle value, etc.) minus total debt.

Acxiom respects your privacy. The data entered on the previous screen will not be retained or used for any other purpose than producing the demo results. To review our full Privacy statement, please click here .

Acxiom respects your privacy. The data entered on the previous screen will not be retained or used for any other purpose than producing the demo results. To review our full Privacy statement, please click here.

Your self-reported data assigned you to the above Cluster. The InfoBase database may carry a different Personicx assignment for your household based on the data we have available on the InfoBase Consumer Database.